15 Best Free Database Software for Data Management in 2024
Whether you’re a marketer or software developer, you’ve probably heard of “database”.
The ledge
Drowning is devastating, a tragic and painful way to go. So much so that feeling like we’re drowning is a trigger, an overwhelming emotion that causes us to grasp, struggle and leave our best self behind. It’s easy to experience this even when we’re out of the water. When the stakes are high and time […]
How Pipedrive Increased Organic Sign-Ups by 33% with BOFU Content
Pipedrive revamped its SEO strategy to prioritize bottom-of-funnel content. Read the case study to learn how the SaaS firm increased sign-ups by 33%.
Building Trust and Traffic with AI: Andy Crestodina on Modern Content Marketing
When you create a sales web page, you want to listen to your customers (literally).
A next frontier for spam and scams
Please be on the alert for: Spam that includes your name, address, phone number and other personal details. Phone calls that are from human-sounding bots that pretend to be from friends or trusted brands. Job offers. Video mashups that include AI-generated people that seem to be made just for you. Security alerts that are actually […]
Gonzo Content: What Marketers Need to Learn From Hunter S. Thompson
After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter. We have built a profession of armchair commentators,… Read more ›
A possible AI future
Persistent, connected and kind. Most visions of the internet in 1995 were about individuals interacting with content online. It turns out that the internet (inter plus net) is actually about connection. The apps and businesses that were most successful connected people–to ideas, to things or mostly, to each other. The current range of AI feels […]
Shift Happens: 7 Examples of Search Intent Shift (+ How To Identify It)
But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift.… Read more ›
I Got 129.7% More Traffic With Related Keywords
In this post, I’ll show you how I found and optimized my post for these related keywords. Related keywords are words and phrases closely linked to your main keyword. There are many ways to find them. You can even just… Read more ›
Vocal fatigue
Most of us talk, some of us do it for a living. When your voice is on the fritz, it can affect your entire body as well as the way you approach your day. I’ve read all 25+ of my audiobooks myself, and I used to be able to complete each one in a day […]